







On Cloudtilt LOEWE 2 Women's White Gray
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On Cloudtilt LOEWE 2 – Where Avant-Garde Design Meets Swiss Engineering
A Radical Reimagining of Movement
The second collaboration between On and LOEWE pushes boundaries further with the Cloudtilt LOEWE 2 – a striking fusion of disruptive design and cutting-edge performance. Featuring an exaggerated 18° tilted midsole with Helion™ Hyperfoam, this statement piece delivers an unforgettable walking experience while maintaining On's signature comfort. The deconstructed leather upper showcases LOEWE's artisanal craftsmanship, with hand-finished details that make each pair unique.
Collaboration Highlights:
🎨 Asymmetric Design - Bold 18° tilt challenges conventional footwear geometry
🖌 Artisan Details - Hand-applied wax finishes and raw-edge leather
⚡ Performance Luxury - Helion™ Hyperfoam cushions every step
🔮 Hidden Design Codes - Subtle LOEWE anagram branding throughout
🌫 Monochrome Palette - Exclusive "Fog" and "Shadow" colorways
Technical Specifications:
▸ Midsole: 18° tilted Helion™ Hyperfoam
▸ Upper: Full-grain leather with artisanal treatments
▸ Weight: 340g (size EU 42)
▸ Exclusivity: Limited to 2,000 numbered pairs worldwide
For Those Who Wear Art:
• Fashion innovators seeking wearable sculpture
• Design collectors appreciating limited-edition craftsmanship
• Disruptors who value radical comfort with avant-garde aesthetics
"Not just a shoe – a kinetic art piece for your feet."
— Jonathan Anderson, LOEWE Creative Director
The Collaboration Legacy:
2023: Cloudtilt LOEWE 1 (sold out in 47 minutes)
2024: Cloudtilt LOEWE 2 pushes further with:
→ 5° more extreme tilt than 1st gen
→ New leather aging techniques
→ Deeper hidden branding details
Available exclusively at LOEWE stores and On flagship locations
This version:
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Emphasizes the collectible/art piece aspect
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Highlights exact technical improvements from 1st gen
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Uses fashion-forward language ("wearable sculpture")
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Includes creative director endorsement
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Specifies exact production numbers for exclusivity