THE CRAFT OF MOVEMENT

LOEWE x On

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OnCloud Shoes

A new way to walk

The Cloudtilt is the first everyday shoe to feature CloudTec Phase®. Precision-engineered for walking.

Discover

Meet CloudTec®

The advanced cushioning technology that adapts to every runner.

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Sale price£45.00
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Sale price£45.00
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Sale price£45.00
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Sale price£45.00
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Sale price£45.00
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Sale price£45.00
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Sale price£45.00
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Sale price£45.00

Dream On.

A more sustainable future

The Athlete Spirit guides everyone at On. And like our athletes, we are always recalibrating and reengineering toward better. Our goal is to make high-performance products with the lowest possible footprint – engineered for circularity, designed with preferred materials, using enhanced manufacturing methods and distribution models. By working from our own On Lab, alongside our most close and trusted partners, we can control our manufacturing processes down to the details. After all – saving the planet is a team sport.

On is a high-performance sports brand that


Known for innovative technology and minimalist design. We are committed to providing runners, athletes and fitness enthusiasts with lightweight, cushioned, stable footwear that energizes every step.

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On x PLEASURES x The Loop

On x PLEASURES x The Loop

Behind the scenes of our new collaboration: A meeting of diverse creative communities, a fearless ethos and a shared passion for running, design and a counter-cultural spirit. Team PLEAS...
Run slow to run fast

Run slow to run fast

It’s true: easy runs help make you faster on race day and support your recovery. Head Coach for the On Athletics Club (OAC), Dathan Ritzenhein, explains why you should slow down.   ...
Tenniscore: How to ace the look

Tenniscore: How to ace the look

From pleated skirts to crisp polo shirts, tenniscore is serving up major fashion inspiration — here’s how to nail the sporty-chic aesthetic on and off the court. “I love how tennis gear ...